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Meaning of statistics
1. To understand empirical "especialized literature"
2. Critical evaluation of publications
3. Planning, realizing and evaluating our Master Thesis
4. Statistics methods are important to gain knowledge
e.g.: experiments, graphics, CDA, sports
Descriptive statistics
1. Frequency
2. Describe what we see
3. Average, median, modal
Key Figures: relation between metric/ordinal/nominal values.
Summarize and make understandable. Describe one per one a group of numbers from research study.
Inferential statistics
1. Estimate - confidence intervals
2. To infer/estimate from a small group to all
3. Hypothesis testing
4. Calculation for share values and relative frequencies averages
Draw conclusions and make inferences based on the numbers of a part of a population/research study but go beyond the numbers.
Probability Theory
Combines descriptive and inferential
Normal and standard distribution
What are statistics?
- They combine information
- Reduce content into a single number
Introduction principle of Characteristics
1. Nominal data: distinguished by name: female/male
2. Ordinal data: organized by magnitude or order relation
3. Metrical data: characteristic values, which are order according to size and represent multiple values from a unit. E.g. height, weight.
Division of characteristics (variables)
- Discrete: one that can adopt certain values. 1 or 2

- Continuous: one that can adopt any value on the scale of measurement that you are using. e.g.: 61,2 kilos, etc.
Frequency

Pi = hi/N
N or n= whole sample numbers
p= relative frequency
h= frequency
Visualization
- Any kind of visual representation of information
-When doing a visualization, ask yourself: compared to what? when? where?

5 qualities: truthful, functional, beautiful, insightful, enlightening