flying balloons ˈflīiNG bəˈlo͞on	Globos de GAs
Dido (/ˈdaɪdoʊ/ DY-doh),	DIDO
worldwide wərldˈwīd	W	Se esta hablando de las oficinas coorporativas de una compañia
handrail ˈhan(d)ˌrāl	W
Department store	A
Fridge	Refrigerador
ban baEN	prohibición
siphoned off ˈsīfənd of	she siphoned off hundreds of thousands of dollars from various accounts. Desviar
posed pōzd	Planteada
which the U.S. government blacklisted last year	pUSIRON EN LA LLISTA NEGRA
Companies with ties to China	Empresas vinculadas a China
toward tôrd	hacia
continuous improvement kənˈtinyo͞oəs imˈpro͞ovmənt	Mejora continua
un·con·test·ed /ˌənkənˈtestəd/	adjective: uncontested not contested. "these claims have not gone sin opción indiscutible
Elon Musk iloon moosk	Elon Musk iloon moosk
Linkedin Liink.din	l
ocean ˈōSHən	ocean ˈōSHən
focus ˈfōkəs	focus ˈfōkəs
Authors aators	Authors aators
rivals raivals ˈrīvəl	Rivales
however jaowever houˈevər	however jaowever houˈevər
via ˈvīə	the services used on the Web via the i-mode VÍA
whereby (h)werˈbī	...a simple billing service whereby all the services POR LO CUAL
buyers ˈbī(ə)r.s	industrial buyers alike. COMPRADORES (AS)	Compradoras industriales por igual.
AFFAIR əˈfer	their financial affairs ASUNTOS
VEHICLE ˈvēək(ə)l	V
Foresight ˈfôrˌsīt	special vision or foresight about the future PREVISION
haystack ˈhāˌstak	...out of the haystack of possibilities that exist ALPACA, ALMIAR, PAJAR	fuera del pajar de posibilidades que existen
struggle ˈstrəɡəl	the search risk many companies struggle with. DIFICIL	el riesgo de búsqueda con el que luchan muchas empresas.
the search risk many companies struggle with.	el riesgo de búsqueda con el que luchan muchas empresas.
...out of the haystack of possibilities that exist	fuera del pajar de posibilidades que existen
aimed	"Verb 1 point or direct (a weapon or camera) at a target. aim the camcorder at some suitable object 2 have the intention of achieving. we aim to give you the best possible service sYNONYMOUS Verb point, take aim at, intend for, work toward, essay, intend Example Bloomberg decided to add information and purchasing services aimed at enhancing traders’ personal lives"	"Verb-Frequency apuntar - point, aim, record, write down, jot down, register aspirar - aspire, aim, aspirate, inhale, breathe, suck up pretender - pretend, aim, purport, profess proponer - propose, put forward, come up with, advance, propound, put forth dirigir - direct, lead, address, manage, conduct, steer lanzar - launch, throw, release, pitch, send, shoot encarar - confront, aim, point asestar - deal, land, aim, throw, fire, thrust tener el propósito - aim"
"aim ām"	"Verb point or direct (a weapon or camera) at a target. aim the camcorder at some suitable object Synonyms: point, direct, train, sight, focus, level, line-up, position, turn something on someone Noun a purpose or intention; a desired outcome. our primary aim is to achieve financial discipline Synonyms: objective, object, goal, end, target, grail, holy grail, design, desire, desired resul,"	"Noun-Frequency el objetivo - objective, goal, target, aim, lens, end el fin - end, last, aim, goal, ending, finish el propósito - purpose, aim, intention, intent, end, object la puntería - aim, marksmanship, aiming, gunnery la meta - goal, aim, finish, home Verb apuntar - point, aim, record, write down, jot down, register aspirar - aspire, aim, aspirate, inhale, breathe, suck up pretender - pretend, aim, purport, profess proponer - propose, put forward, come up with, advance, propound, aim dirigir - direct, lead, address, manage, conduct, aim lanzar - launch, throw, release, pitch, send, aim encarar - confront, aim, point asestar - deal, land, aim, throw, fire, thrust tener el propósito - aim"
"dose dōs"	"Noun a quantity of a medicine or drug taken or recommended to be taken at a particular time. he took a dose of cough medicine Verb administer a dose to (a person or animal). he dosed himself with vitamins Example Innovo was designed to manage the delivery of insulin through built-in memory and to display the dose"	"Noun-Frequency lasdosis - dose, dosage, fix, shot, admixture, potion lamedicina - medicine, medicament, mixture Verb dosificar - dose, proportion administrar una dosis - dose medicinar - medicate, treat, doctor, dose adulterar - adulterate, dilute, doctor, dose"
"roughly ˈrəflē"	"Adverb 1 in a manner lacking gentleness; harshly or violently. the man picked me up roughly 2 in a manner lacking refinement and precision. people were crouching over roughly built brick fireplaces 3 approximately. this is a walk of roughly 13 miles Examples of roughly this is a walk of roughly 13 miles 3 more examples Synonyms of roughly Adverb violently, harshly, approximately, in the ballpark of 4 roughly a week’s worth of insulin"	"aproximadamente toscamente ásperamente brutalmente"
"resembled rəˈzembəl"	"Verb 1 have qualities or features, especially those of appearance, in common with (someone or something); look or seem like. some people resemble their dogs Examples of resembled -you resemble your mother -they don't resemble each other -some people resemble their dogs -they seemed to resemble each other closely -The NovoPen resembled a fountain pen Synonyms of resemble Verb look like, be similar to, be like"	"Verb-Frequency parecerse a parecer"
"fountain ˈfount(ə)n"	"Noun 1 an ornamental structure in a pool or lake from which one or more jets of water are pumped into the air. 2 a natural spring of water. Verb 1 spurt or cascade like a fountain. an enormous curtain of lava fountained into the sky Examples of fountain -the government always quotes this report as the fountain of truth -The NovoPen resembled a fountain pen Noun jet, walking encyclopedia, source"	"Noun-Frequency la fuente - source, font, fountain, spring, platter, fount el manantial - spring, source, fountain, well, wellspring, fount el surtidor - pump, jet"
"though T͟Hō"	"Conjunction 1 despite the fact that; although. though they were speaking in undertones, Philip could hear them Adverb 1 however (indicating that a factor qualifies or imposes restrictions on what was said previously). I was hunting for work. Jobs were scarce though Examples of though -he wasn't unemployed for too long though -pleased though I was to win, I didn't want to play again -her first name was Rose, though no one called her that -it was a shame though, because it was going well -to be honest though, I wasn't really interested in it -I was hunting for work. Jobs were scarce though -sad though it is, many people are very poor -though they were speaking in undertones, Philip could hear them -it's a small though pleasant village -it's possible, though difficult, to locate it -you didn't stay very long though -even though she's rich, she's not interested in money -you will be informed of its progress, slow though that may be -though he isn't a great player, he always scores -tha	"Conjunction-Frequency aunque - although, though, even though, even if, while, albeit siquiera - though Adverb sin embargo - though, all the same"
"GEAR ɡir"	"Noun 1 one of a set of toothed wheels that work together to alter the relation between the speed of a driving mechanism (such as the engine of a vehicle or the crank of a bicycle) and the speed of the driven parts (the wheels). 2 equipment that is used for a particular purpose. Verb 1 design or adjust the gears in a machine to give a specified speed or power output. it's geared too high for serious off-road use Examples of gear -he was tooling along in fifth gear -the play moves down a gear whenever he walks off stage -now the champions moved up a gear -designer gear -from this weekend, the campaign is expected to step up a gear Synonyms of gear Noun gearwheel, gear ratio, equipment, box of tricks"	"NounFrequency el engranaje - gear el equipo - team, equipment, crew, gear, kit, outfit la marcha - march, running, progress, gear, way, motion la velocidad - speed, rate, velocity, gear, speeding, fastness la rueda dentada - cogwheel, gearwheel, rackwheel, gear, scape wheel el cambio - change, exchange, shift, changing, switch, gear el mecanismo - mechanism, machinery, device, gear, works el aparato - apparatus, device, appliance, machine, set, gear el aparejo - rig, rigging, gear, tackle, bond, apparel las cosas - stuff, belongings las herramientas - gear, kit, outfit Verb engranar - engage, mesh, gear, interlock, catch"
geared	"Verb 1 design or adjust the gears in a machine to give a specified speed or power output. it's geared too high for serious off-road use Example the industry geared its attention"	"Verb-Frequency engranar - engage, mesh, gear, interlock, catch"
"though T͟Hō"	"Conjunction 1 despite the fact that; although. though they were speaking in undertones, Philip could hear them Adverb 1 however (indicating that a factor qualifies or imposes restrictions on what was said previously). I was hunting for work. Jobs were scarce though Examples of though -In reality, though, there is a chain of “buyers” -though they were speaking in undertones, Philip could hear them -it's a small though pleasant village -her first name was Rose, though no one called her that -I was hunting for work. Jobs were scarce though -it was a shame though, because it was going well -though he isn't a great player, he always scores -he eventually arrived, though he was very late -even though she's rich, she's not interested in money -to be honest though, I wasn't really interested in it -he wasn't unemployed for too long though -you will be informed of its progress, slow though that may be -pleased though I was to win, I didn't want to play again -it's possible, though difficult,	"Conjunction-Frequency aunque - although, though, even though, even if, while, albeit siquiera - though Adverb sin embargo - though, all the same"
Thank you all for coming at such short notice. Let’s start with item number one.	Thank you all for coming at such short notice. We have a number of important matters on the agenda today. So let’s start with item number one.
I’m sorry, I don’t quite follow…	I’m sorry, I don’t quite follow the calculation you just showed us.
• “Could you speak more slowly, please?”	• “Could you speak more slowly, please?”
• “Could you repeat that, please?”	• “Could you repeat that, please?”
• “Would you mind spelling that for me, please?”	• “Would you mind spelling that for me, please?”
• “Could you explain that in another way, please?”	• “Could you explain that in another way, please?”
• “I’m afraid I didn’t get that.”	• “I’m afraid I didn’t get that.”
“Welcome everybody, my name is [your name] and I am the designer for GPLZ Video.”	“Welcome everybody, my name is [your name] and I am the designer for GPLZ Video.”
“Hi, I’m [your name] and I’m the designer for GPLZ Video.”	“Hi, I’m [your name] and I’m the designer for GPLZ Video.”
“Good morning/afternoon/evening ladies and gentlemen, I’m [your name].”	“Good morning/afternoon/evening ladies and gentlemen, I’m [your name].”
“Hi everyone, I’m [your name]. I’m going to keep this brief, as I know you’re all busy people. I’m going to make this quick for you…”	“Hi everyone, I’m [your name]. I’m going to keep this brief, as I know you’re all busy people. I’m going to make this quick for you…”
“Today I’m here to talk to you about…”	“Today I’m here to talk to you about…”
“I’m delighted to be here today to tell you about…”	“I’m delighted to be here today to tell you about…”
“Today I would like to outline our plans for…”	“Today I would like to outline our plans for…”
“Firstly I’ll talk about…” or “I’ll start with some general information on…”	“Firstly I’ll talk about…” or “I’ll start with some general information on…”
“Then I will look at…” or “then we’ll go over…”	“Then I will look at…” or “then we’ll go over…”
“And finally we’ll look at…” or “ To conclude we’ll touch on…”	“And finally we’ll look at…” or “ To conclude we’ll touch on…”
“I will be glad to answer any questions that you may have at the end of this presentation.”	“I will be glad to answer any questions that you may have at the end of this presentation.”
“Well, that brings me to the end of my presentation, thanks so much for listening.”	“Well, that brings me to the end of my presentation, thanks so much for listening.”
“It was a real pleasure being here today. Goodbye and thank you.”	“It was a real pleasure being here today. Goodbye and thank you.”
“Well that’s it from me. Thanks a lot.”	“Well that’s it from me. Thanks a lot.”
• “I understand that we can’t do that, but can we discuss some other alternatives?”	• “I understand that we can’t do that, but can we discuss some other alternatives?”
• “I hear what you’re saying, but our bottom line is very clear on this one.”	• “I hear what you’re saying, but our bottom line is very clear on this one.”
• “This is the deal breaker for us, we can’t budge.” (Budge means move, change or give up.)	• “This is the deal breaker for us, we can’t budge.” (Budge means move, change or give up.)
“I’d like to set up a meeting with you at your earliest convenience. When are you free?”	“I’d like to set up a meeting with you at your earliest convenience. When are you free?”
• “Are you free to talk again next week?”	• “Are you free to talk again next week?”
• “When can we talk about this again?”	• “When can we talk about this again?”
• “How does 2:30 p.m. Thursday sound?”	• “How does 2:30 p.m. Thursday sound?”
• “Does Thursday at 2:30 p.m. suit you?”	• “Does Thursday at 2:30 p.m. suit you?”
Say: I’d Like A Hamburger.	Say: I’d Like A Hamburger.
Or: I’ll Have A Hamburger, Please.	Or: I’ll Have A Hamburger, Please.
Say: Could You Send Me The Report?	Say: Could You Send Me The Report?
Say: Could You Give Me A Minute?	Say: Could You Give Me A Minute?
Or: Sorry – I’m A Bit Busy Right Now.	Or: Sorry – I’m A Bit Busy Right Now.
Say: Let Me Know When You’re Available.	Say: Let Me Know When You’re Available.
Say: I Think You Might Be Mistaken.	Say: I Think You Might Be Mistaken.
Or: Actually… (Say The Correct Information)	Or: Actually… (Say The Correct Information)
Or: I’m Afraid I Disagree.	Or: I’m Afraid I Disagree.
Say: I’m Not So Sure That’s A Good Idea.	Say: I’m Not So Sure That’s A Good Idea.
Or: I Have A Few Concerns.	Or: I Have A Few Concerns.
Say: I’m Not Quite Satisfied With This Work.	Say: I’m Not Quite Satisfied With This Work.
Or: To Be Honest, This Needs Some Improvement.	Or: To Be Honest, This Needs Some Improvement.
Say: I’m Not Too Fond Of The Colors In This Design.	Say: I’m Not Too Fond Of The Colors In This Design.
Or: I’d Prefer To Use Different Colors In This Design.	Or: I’d Prefer To Use Different Colors In This Design.
"kettle ˈkedl"	"Noun 1 a container or device in which water is boiled, having a lid, spout, and handle; a teakettle. EXAMPLE To the kettle industry"	"NounFrequency el hervidor - kettle, boiler la tetera - teapot, kettle la cafetera - coffee pot, kettle la pava - kettle, turkey hen, teapot tetera"
"brewing tea ˈbro͞oiNG tē"	"Noun 1 a hot drink made by infusing the dried crushed leaves of the tea plant in boiling water. 2 the evergreen shrub or small tree that produces tea leaves, native to South and eastern Asia and grown as a major cash crop. Examples of TEA herbal tea preparación de té"	PREPARACIÓN DE TE
"teakettle ˈtēˌkedl"	"Noun 1 a container or device in which water is boiled, having a lid, spout, and handle."	TETERA
"industry, ˈindəstrē"	"industry, ˈindəstrē"
"outstripped ˌoutˈstrip't"	"Verb 1 move faster than and overtake (someone else). Synonyms: go faster than, outrun, outdistance, outpace, "	"Verb Frequency superar - overcome, surpass, pass, get over, break, conquer aventajar - excel, surpass, outstrip, outmatch, score, top dejar atrás - leave behind, outdistance, outpace, outstrip, lose, draw away adelantarse a - anticipate, preempt, outstrip, lose, foretaste, forestall dejar - leave, let, stop, make, allow, quit"
It seems to me that,…	me parece que,…
It seems to me that the skiing up he would be fantastic.	Me parece que esquiar hasta aquí sería fantástico.
It seems to me that Britta´s upset.	Parece que Brista esta molesta
As I see it,…	Como yo lo veo,…
Now, as I see it, you owe me $75.	Ahora, como yo lo veo, tu me debes 75.
As I see it, there´s a simple solution.	Como yo lo veo hay una solucion simple.
As far as I can tell,…	Por lo que puedo decir,…
As far as I can tell, it´s fine.	Por lo que puedo decir, esta bien
As far as I can tell, they never ever met.	Por lo que puedo decir, ni siquiera se conocieron.
I suppose,…	Supongo,…
I suppose I'd better just say it.	Supongo que sera mejor qu elo diga..
I suppose he wants you back.	Supongo que quiere que regreses
In my opinion,..	En mi opinion,…
In my opinion, that´s a machine.	En mi opinión, eso es una maquina.
In my opinion, this is a mistake.	En mi opinion, esto es un error.
As far as I concern,…	En lo que a mi respecta,…
As far as I concerned, you should still be there.	Por lo que a mi concierne, aun deberias estar allí.
As far as I'm concerned, that´s good news.	Por lo que a mi concierne, son buenas noticias.
I belive,…	Creo,…
I belive I ate that.	Creo que comi eso.
I belive this is she.	Creo que esta es ella.
the Navy’s answer did not hinge on a wide range of factors.	hinge hinj	bisagra
they found an ocean of latent demand waiting to be tapped;	tapped	golpeado
these unexplored noncustomers have not been targeted or thought of as potential customers by any player in the industry.	thought THôt	pensamiento
You will glean insight into how to unleash an ocean of latent untapped demand.	untapped ˌənˈtapt	no explotado
the mass of refusing noncustomers flocked to the industry	flocked fläk	reunido
Having thought through the key commonalities that cut across refusing noncustomers of the industry	thought THôt	pensamiento
Having thought through the key commonalities that cut across refusing noncustomers of the industry	through THro͞o	mediante
restaurant-goers who were content to eat lunch at restaurants also have been flocking to Pret.	goers ˈɡō(ə)r	asistentes
The club’s large head also lessened this difficulty.	lessened les(ə)n	disminuido
NO COMPANY WANTS to venture beyond red oceans only to find itself in a puddle.	puddle ˈpədl	charco.
the process also fosters the transfer of strategic best practices across units.	fosters ˈfôstər	fomenta
"Employees were so motivated by the clear game plan that many pinned up a version of the picture in their cubicles as a reminder of EFS’s new priorities and the gaps that needed to be closed."	pinned up piner-up	fijado para arriba
To everyone’s astonishment,	astonishment əˈstäniS mənt	asombro,
The sharpest shocks	sharpest SHärp.t	más agudo
they may have a vested interest in the status quo,	vested ˈvestid	establecido
Visual Awakening	Awakening əˈwāk(ə)niNG	Despertar
its strategy will likely be muddled,	muddled ˈmədld	confuso
and getting caught up in operational details.	caught up kôt korup	atrapados
And a closer look reveals that most plans don’t contain a strategy at all but rather a smorgasbord of tactics that individually make sense but collectively don’t add up to a unified,	smorgasbord ˈsmôrɡəsˌbôrd	smorgasbord
Executives are paralyzed by the muddle.	muddle ˈmədl	confusión.
The process usually culminates in the preparation of a large document culled from a mishmash of data provided by people from various parts of the organization who often have conflicting agendas and poor communication.	mishmash ˈmiSHˌmaSH	mezcla
as are lavish graphs and a surfeit of spreadsheets.	lavish ˈlaviSH	prodigar
Our research reveals that most companies’ strategic planning process keeps them wedded to red oceans.	wedded ˈwedeD	casado
Conceiving New Market Space	Conceiving kənˈsēv	Concebir
Drawing Your Strategy Canvas	Canvas	Lona

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