Newspaper Magazine	Origin in 1605: Weekly bulletin Las third of 17th century	"
Definition Newspaper	Newspapers are periodical publications, which serve as continuous up-to-date means of communications. They usually include issues of politics, economics, current events, culture, entertainment as well as sports, and appear at least twice a week.	Periodical publications, up-to-date, many topics, at least twice a week
Market	Actuality = timelessness Publicity = accessibility Universality = open to all areas of life Frequency = regular appearance	"
Types of Newspapers	Dailies Weeklies
By selling	Newsstand or popular newspaper Subscriber newspaper
By content and range	Local (high level reader-paper-bonding) Regional Nationwide (direct competition)
By frequency	Daily Sunday Weekly
By price	Free offers (advertising, free papers) Chargeable offers
Some Facts	-Declining market, 8% a year. -Circulation: Most circualtion in Norway and Japan (612), followed by Germany (289). -Germany 20% less circulation sold, but some national newspaper ok	-Circulation -Declining worldwide -Germany
Definition Magazine	Magazines are periodical print publications, which appear continuously, without a time limit, at least four times a year.
Types of magazines	Public/Popular magazines: -Wide range topics -Frequent Professional/Speacialist journals: -Tematic focused, professional -Released in unlimited period	Public/popular Professional/Specialist
News publisher categorization (map)
Value of chain
Costs and revenue structure
Market Entry Barriers	Economies of scale Advertising-circulation-spiral Sunk costs Economies of scope
Advertising circulation spiral
Types of concentration	Economic: Determined by the publisher's share of circulation. Suppliers that have subsantial part of the market. Journalistic: Measured by the the number of independent editorial offices in a specific area	Economic and journalistic concentration
Theoretical explanations for newspapers failures	1. Cannibalization 2. Satisficer: happy with 2nd best choice 3. Generation z: digital natives not print 4. Disruptive technology: print "boring" 5. Solution: No magic bullet solution 6. Adv.circulation spiral: less readers, -adv
BUT	New media do no replace old ones, proceeds cumulative, not substitution. They remain side by side, Wolfgan Riepl.
What to do?	1. Multiple platforms 2. Change format and content in print 3. Journalism 2.0 4. Engage and comm. With readers 5. Cross-media advertising concepts 6. Open newsroom and reorganize 7. Engage young readers 8. Improve product and serv. Quality 9. Explore multiple business model 10. Branding and raise reader aff.

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Newspaper And Magazine Market

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