Reach, achieve	Bring about a desired object or result.
Goal, aim	Desired result
MOM	Month Over Month Shows the change in the value as a percentage of the previous month’s value.
YOY	Year Over Year Shows the change in the value as a percentage of the previous year’s value.
Internship	The position of a trainee who works, sometimes without pay, to gain experience.
Sales pitch	Line of talk to persuade someone to initiate or make a sale.
Engage	Participation of the audience towards the brand.
Trend	Popularity of interesting themes, fashion.
Social media Social media platform	Websites and applications that enable people to create and share content.
Account Management	Post-sales role that focus on nurturing client relationships.
Hesitate	Pause in indecision.
Boilerplate	Standardized text or document, template.
Crisis	Difficult time.
Management	Getting things done through others.
Draft	Preliminary version of a piece of writing.
Visit	Going to see a website, online.
Advert	Advertisement, publicity.
To interact	Have an effect on each other.
User	Person who uses something.
User behaviour	How people use a website.
User journey	Path that user may take to reach their goal when using a particular time.
Pipe	\|
CTR	Click Through Rate Ratio of the number of clicks to the number of times people were exposed to the link.
CTA	Call To Action Prompt to get the audience to do something.
SEO	Search Engine Optimization Increase the traffic to a website through organic search engine results.
Search Engine	Program that searches for.
SERP	Search Engine Results Page Web pages served to users when they search for something online using a search engine.
PPC	Pay Per Click Model in which advertisers pay a fee each time one of their ads is clicked.
Webpage	Hypertext document on the World Wide Web.
Website	Collection of webpages.
Spammy website	Website created to increase the SEO value of the brand without any value to the user.
Homepage	Introductory page of a website, typically serving as a table of contents for the site.
Keyword	Word that describes the content of the webpage, it is a word which acts as the key to a cipher or code.
Keyphrase	Same that keyword but being a phrase, with few words in it. Word that describes the content of the webpage, it is a word which acts as the key to a cipher or code.
Long Tail Keyphrases	Keyphrases with more probability to be used when the consumer is closer to the purchase point.
Keyword stuffing	Technique considered web spam in which keywords are loaded into a web page's meta tags, in an attempt to improve the SEO.
Rate	Percentage of.
Bounce rate	Percentage of visitors who enter to the website and immediately they go out.
Organic traffic	Traffic from search engine results that is earned, not paid.
Paid traffic	Traffic from search engine results that is the result of paid advertising via Google Ads or another paid search platform.
Referral traffic	Traffic that occurs when a user finds you through a site other than a major search engine.
Direct traffic	When a visitor arrives directly on a website, without having clicked on a link on another site.
Backlinks	Links from outside domains that point to pages on your domain; essentially linking back from their domain to yours.
Link building	Process of acquiring hyperlinks from other websites to your own.
Content Marketing	Strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain the audience.
CRO	Conversion Rate Optimization Systematic process of increasing the percentage of website visitors who take a desired action, such as became clients.
ROI	Return Of Inversion Measure the amount of return on a particular investment, relative to the investment's cost.
Above the fold	Positioned in the upper half of a web page and so visible without scrolling down the page.
Below the fold	Positioned in the lower half of a web page and so not visible without scrolling down the page.
Snippet	A small piece of brief extract.
USP	Unique Selling Proposition Is the essence of what makes your product or service better than competitors.
Truncated Metadata	A metadata description is the 160 character snippet that is useful to summarize the content of the web page. It’ truncated when there are errors created by the admin.
Brand Alignment	Practice of ensuring all marketing assets and customer interactions uphold the brand's promise by communicating one cohesive, ongoing story.
Query Searchers query	Keyword or keyphrase that users enter in search engines to find things of interest.
Plug-in	Small device or computer program that is designed to be used with and fits into a larger one.
CMS	Content Management System Computer software or application that uses a database to manage all content, and it can be used when developing a website.
Ranking signal	Characteristics of a website that determine the position in the search engines.
B2B	Business to business Business that is conducted between companies, rather than between a company and individual consumer.
B2C	Business to consumer Process of selling products and services directly between a business and consumers who are the end-users of its products or services.
Company culture	Values, goals, attitudes and practices that characterize an organization.
To be in line with your values	To act being coherent with your company culture.
Internal communications	Effective communication between the company and its participants.
Online training	Form of instruction that takes place completely on the internet, also known as computer based training (CBT), distance learning or e-training.
Newsletter	Bulletin issued periodically to the members of a society or other organization.
Steering meeting	Meeting which include the high-level executives, authorities, or stakeholders of the organization.
Company wide-meeting	Meeting that is intended to include every member of an organization.
Company procedures	Establish the rules of conduct within an organization, outlining the responsibilities of both employees and employers.
Open door policy	Means, literally, that every manager's door is open to every employee, to promote openness and transparency with them.
Intranet	Local or restricted communications network, especially a private network created using World Wide Web software.
Organization chart	Graphic representation of the structure of an organization showing the relationships of the positions or jobs within it.
Shareholders	Owner of shares in a company.
Board of directors	Elected group of individuals that represent shareholders.
Headquarters	Place from which a commander performs the functions of command.
Invoice	List of goods sent or services provided, with a statement of the sum due for these.
Revenue	Income, especially when of an organization and of a substantial nature.
Workload	The amount of work to be done by someone or something.
Threats	Thing or person likely to cause damage or danger.
Opportunities	Good chance for advancement or progress.
Target Goals	Main goals we want to achieve.
Target group Audience	Objective audience of the brand.
Multi-channel	Employing or possessing many communication or television channels.
Market penetration	Measure of how much a product or service is being used by customers compared to the total estimated market for that product or service.
Market share	Portion of a market controlled by a particular company or product.
CEO	Chief Executive Officer Highest-ranking person in a company or other institution, ultimately responsible for taking managerial decisions.
CLO	Chief Learning Officer Senior-level executive who ensures that a company's corporate learning program and strategy supports its overall business goals.
CFO	Chief Financial Officer: Senior executive with responsibility for the financial affairs of a company or other institution.
CMO	Chief Marketing Officer Corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners.
COO	Chief Operating Officer Responsible for the development, design, operation, and improvement of the systems that create and deliver the firm's products.
CTO	Chief Technology Officer Senior executive with responsibility for managing the technological requirements of a company or other institution.
CCO	Chief Communications Officer Head of communications, public relations, and/or public affairs in an organization.
Brand awareness	Extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.
Brand equity	Commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
Brand image	General impression of a product held by real or potential consumers.
Brand loyalty	Tendency of some consumers to continue buying the same brand of goods rather than competing brands.
Brand salience	Degree to which your brand is thought of or noticed
Co-branding	Marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
Brand extension	Instance of using an established brand name or trademark on new products, to increase sales.
Brand architecture	System that organizes brands, products and services to help an audience access and relate to a brand.
House of brands	Home to numerous brands, each independent of one another, and each with its own audience, marketing, look and feel.
Branded house	Exact opposite of a house of brands. It maintains the focus on a single, well-known and consistent brand.
Endorsed brands	Creation of sub-brands with their own identity for certain business units under a parent brand, which are grouped together adding prestige and credibility.
Brand kernel	Essential identity of the brand, its necessary features.

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