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what is Media Globalization?
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Held and McGrew (2002): increased global interconnectedness, interdependence, and interaction among people, cultures, and civilizations
McQuail (2010):* media owned by global media companies * media systems similar across the world * similar news and entertainment products found globally * audiences can choose media from other countries * reduction in national communication sovereignty * cultural homogenization and westernization |
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process of globalization
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*more competition
*bigger companies higher *investments |
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Characteristics of Globalization
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1. Development of new world economic order.
2. Communications impacts on people. 3.Personal aspects are affected. 4. revival of local cultural identity. 5. globalization as a product of human inspiration 6. it wides inequilities. 7. creation of global cosmopolitan society. |
N.W.E
blablaba techni personal local culture inspiration inequalities global society |
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Dependency Model
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assumes major effects of globalization
1 SOURCE- 2 MESSAGE- 3 DISTRIBUTION 4- DESTINATION |
D-M
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Free Flow Model
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Assumes minimal effects of globalization
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FFM
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Media imperialism Theory
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1. promotes relations of dependency, not economic growth
2. imbalance-> undermines cultural autonomy. 3. hinders growth of national identity. 4. cultural homogenization |
Mcquil
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Re-evaluation of Globalization
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1. active audience participation
2.internationalization of culture might be self-chosen 3 language is barrier 4.media flow responds to audience demand 5.different subcultures can exist |
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5 Globalization Categories
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1. Benefit--Schramm :) modernization theory
2. Threath---shiller & Wallerstein ( WST) :) media imperialism 3. Fact but bias. 4. Transformation Process-- HALL & Giddens 5. myth- Hafez & marjorie ferguson 7 mitos |
1. mass media as a tool of info and development
2. local cultures are destroyed by external pressures 3. complex connectivity, Deterritorialism 4. lobalization as contradictory process- MODERNITY, nation states are importante 5. power of media regulation is in national hands -big is better - more is better - time and space have disappeared - global cultural homogeneity - saving planet earth - democracy for export via American TV - the New World Order |
